PRESS RELEASE: LAND ROVER ALEXANDRIA ANNOUNCED AS WINNER OF LAND ROVER TREK 2020 QUALIFYING TRIALS 

October 7th, 2019 by

LAND ROVER ALEXANDRIA ANNOUNCED AS WINNER OF LAND ROVER TREK 2020 QUALIFYING TRIALS 

(MAHWAH, N.J.) – October 4, 2019 – Today, Land Rover North America announced Land Rover Alexandria, along with seven other teams, have won the Land Rover TReK 2020 Qualifying Trials, and will be moving onto the Land Rover TReK 2020 Finals. 

Land Rover Alexandria was represented by Bill Colgate, Jason Fune, and Jason Lanciki, who competed in the off-road driving skills competition at the Land Rover Experience Center in Asheville, North Carolina last month. During the competition, 53 three-person teams – each representing the various sales regions for Land Rover across the U.S. and Canada – competed against each other in head to head team and group challenges. 

Land Rover Alexandria mastered challenges, such as rock crawling, vehicle maneuverability and team communication, precision vehicle recovery, water fording, as well as a variety of physical and mental trials. 

“We are incredibly proud of our team for exhibiting a tremendous amount of skill, teamwork, and endurance at the Land Rover TReK Qualifying,” said Mike Beyer President and CEO of Beyer Automotive Group. “We congratulate the fellow winning teams, and look forward to competing at the finals this January in Palm Springs.” 

Land Rover TReK 2020 is designed to educate and challenge sales, service and technician personnel with a variety of first-hand off-road experiences and challenges. The competition combines skills testing in off-road driving, navigation and team collaboration to test some of the best off-road driving experts across the U.S. and Canada. 

The reintroduction of the TReK competition is timed ahead of the return of the Defender to the Land Rover brand. The previous generation model of the Defender ceased global production in 2016 and has been absent from the U.S. market for more than 20 years; last being offered for the 1997 model year. With the launch of the new Defender, the Land Rover product lineup will expand to three families of highly-capable vehicles: Range Rover, Discovery and Defender. 

The original TReK competition was established in 1996 in the image of the iconic Camel Trophy as a U.S. specific activity for the retailer network to bolster their off-road expertise in one day of immersive off-roading. From 1996 through 2003 these annual competitions were held across the country. In 2001, following five years of success in North America, TReK expanded its influence when the first global TReK competition was held in South Africa. The last Land Rover TReK competition was held in 2003 in Colorado. 

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